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How to build a website for a business in 2022

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Your business website can prove to be the biggest asset your business could have. It’s the best way to establish your brand, authority, and trust for your customers. 

In this blog post, we will walk you through how to build a website for a business.

In this blog post, you will learn:

Having a website for your business can be the fastest way to accelerate your business. If you’re a small business owner in 2022, you need a business website to do the work for you. 

Do I need a website for my business in 2022?

In today’s day and age having a website and digital presence is imperative for any business. Think of the website as a digital office space for your business. It’s a digital presence that is yours and yours alone. 

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Do you really need a website?

The answer is yes.  A website when built strategically will help you accelerate your business way faster. Your business website can be a highly effective marketing tool. In a way, it is a platform where your customers can find you 24/7. Helps you find opportunities, establish your brand, generate leads, customer retention, and sales. 

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Here’s a step-by-step guide on how to build a website for a business in 2022:

  1. Know your business goals
  2. Choose a domain 
  3. Choose a web host
  4. Build your pages
  5. Preview and test 
  6. Go live
  7. Drive traffic

1 – Know your business goals

Before you begin building your website. You need to understand your website goals and why of it. 

Understanding your goals will help you pick the right platform, host, domain, and resources that match your business goals in the long run. 

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Getting into specifics of it such as:

  • Selling physical products 
  • Selling digital products
  • Selling physical services
  • Selling online services
  • Getting on foot visitors to your office, place
  • Expressing your brand
  • Sharing updates and announcements 
  • Highlight customer relationship
  • Generating leads

For example, if you’re planning to sell physical products. What will your website be like? How will your customer navigate your website? Select products and complete a purchase. You need a safe secure way to collect payments and process an order, secure and easy-to-navigate customer management software, and more. 

The more specific your business needs are the better you can plan your website. 

It’s okay to have more than one goal for your business website.

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2- Choose a domain

Just like having an office address, a domain is like a digital address where people will find your website online. You can choose your brand name as your domain name. You can customize a domain name that is easy for your customers to remember and find your business. For example, the domain name amazon.com

Here are some key things you should keep in mind before you choose a domain name:

  • Keep it short and brandable
  • Avoid hyphens and numbers
  • Try to secure top-level domains like – .com
  • Make sure to avoid any spelling mistakes in the domain. Once you choose a domain name you can’t edit it. You have to buy a new one. 
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How to get a domain name?

Namecheap is the best option out there for affordable domain names. Starts as low as $0.99 for a domain for your first year, and you get options for many add-ons as well. 

Step 1: Go to Namecheap.com 

Step 2: Type in the domain name you want, and check for availability. 

Step 3: Select one or as many domain names as you like and add them to the cart. 

Step 4: Checkout 

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3 – Choose a web host

Just like renting or buying space for your office in the real world, web hosting is the process of renting or buying space to house your website on the world wide web. Web hosting is making space on a server for your website. This makes the files on your website such as images, code, video, or audio, visible and accessible on your web. 

Depending on your business needs, choosing a web hosting provider can be challenging. There are many options available in the market right now. 

Here are some key things you need to consider before you choose a web hosting provider for your business. 

  • Unlimited bandwidth: Saves you time and money as your website traffic grows. 
  • Easy to set up: You can create your website within minutes and you have control to upgrade your website based on your growing business needs. 
  • Website loading time: Make sure your website loads quickly. This will help your customers to navigate your website easily and quickly and also helps your website to rank on search engines. 
  • Adding your own domain: You can add or create and register your own custom domain for your website. 
  • Secure: Provide security and compliance to keep your customer’s data safe and secure. 

Shopify offers quick, reliable, and unmetered web hosting for small businesses around the world, no matter what plan you choose. Shopify also provides a free domain for new websites until you’re ready to create a custom one. Learn more about Shopify’s website hosting plan.

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4- Build your web pages:

Some of the basic pages a website has is a home page, and a contact us page.  Depending on your business needs you need web pages that you need for your business. For example, if you’re running an eCommerce site, you need to have a products page, a catalog page, a return policy, shipping, etc. 

If for example, you own a restaurant, you need to have a page that shows your menu and pricing. 

Here are some of the standard pages you must include on your website: 

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  • Homepage: This will be the main page of your business. This page tells your website, visitors, about your business, who you are, and what you do and also navigates like a guide for them to browse through your website. The contents of this page are what you wish to tell your website visitors about your business. Think of this page as creating the first impression. 
  • Product or service page: These pages explain your key business offerings. Either tell them about your services or help them buy your products online (eCommerce store)
  • Contact page: This page is a way that helps people how to get in touch with you.  
  • Privacy policy: There are certain legal policies you’ll need to follow and mention on your website.  
  • About us: Page where you tell your brand story. Talk about your team and who you serve. 
  • Shipping and returns: If you’re an eCommerce business you are legally required to mention your shipping and return policies so your customers understand and accept before they place their order. 

5 – Preview, test and publish:

Building a website is just one part of the equation. The other is how your website looks and works. You need to preview and test your website every step of the way. Does it load properly on a desktop? What about mobile? Do all images load? What about the graphics? And do the links point to the correct destinations? 

You have to see what your customers see, feel what your customer might feel, and change your website accordingly. No touches are final. Your website will evolve as your business grows. 

Test your website with different users, and send your website links to your friends, colleagues, and family. Ask them to try it out and collect as much of their feedback as possible. 

Once you’re satisfied with your website, you can go ahead and hit that publish button to make it live. 

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