Small Business Packing Ideas: 5 Things you must include while packaging your order

The unboxing of your products is the first physical touchpoint between your brand and your customers. This experience determines how the customer receives your products and will set in stone the future relationship between your brand and your customer. 

 The presentation of your packaging influences how your customers evaluate the quality and value of your product, how they feel about your brand, whether they will talk about your brand to their friends, and most importantly, whether they will buy from you again and again. 

 It is not wrong to assume that the unboxing experience is as significant as the product itself. 

Although they might seem like small things, your brand packaging determines the future of your relationship with your customers. 

If done right, packaging is the best marketing strategy for your brand. To help your brand grow, you must include five things in your packaging. 

• Here are 5 Things you must include in your packaging:
• 1. Business Card
• 2. Discount codes:
• 3. Thank you for your purchase card.
• 4. Ask for referrals and Social Share:
• 5. Sample products: 
• Instructions/ Manual: 

Here are 5 Things you must include in your packaging:

Before we begin, check out Unboxing Profit: How Packaging Turns Customers Into Raving Fans

1. Business Card

A Business card is one of the most cost-effective ways of marketing your brand. It helps people to remember you for longer and allows them to connect with you in the future. 

What should business cards include?

Your business card says a lot about you and your brand. Choose a design that reflects your brand.

The aim of having a business card is to help people find you. This is your chance to get customers to know you as a business. Here is a list of things your card should have

• Your brand logo
• Your brand name
• Your name, title
• Your website 
• Helpline /Customer support
• Phone
• Address
• Email
• Social media usernames
• A scannable QR code
• Brief description of your brand

2. Discount codes:

Give them discount codes for their next purchase. Discounts or promotional coupons are a great way to increase your customers’ chances of buying again. 

These coupons provide customers with an incentive to buy and benefit the brand. Customers get the products for a lower price, your business generates more revenue, and there is an increase in CLV (Customer Lifetime Value)

3. Thank you for your purchase card.

Sending a ‘Thank you for your purchase’ card with their order. This helps you not only build a deeper connection with your customers but also makes your customers happy.

Why are thank you cards important?

You must be wondering how this helps you and your brand. Sending in a simple thank you for your purchase can change how your brand is perceived. 

I know this sounds too much out of the way, but sending an authentic handwritten note can greatly delight your customers. When your customers feel delighted, they will remember you. I know this can be a draining task, especially when fulfilling many orders. 

Here is a tip: Create a thank you card on Canva with space to write your customer’s name. Then, when packing the order, you can fill in their name, and a personalized message will already be written. 

Keeping your customers happy is important because a happy customer is more likely to purchase again and help spread the word. This brings me to my next point. Ask for referrals. 

4. Ask for referrals and Social Share:

Don’t be afraid to ask for referrals. Asking your customers to refer us to their friends and family helps to build trust more quickly. 

Importance of referrals from customers

Referrals are the most effective and cost-effective way of acquiring new customers. People are more likely to buy when a friend refers them. Give them a referral code they can share with their family and friends. You can also ask them to tag you in their posts. Encourage them to use a specific hashtag or tag you to get featured on your social media page. This is one way to build a loyal brand following and have social proof. 

5. Sample products:

This is a small but powerful trick for attracting repeat customers: sending samples of your other products.

Send in a mini version of your other products as a sample. It is a great way to tease your customers about the other amazing products they can buy from you, and also try out what they like. 

Let’s say, for example, you’re an online brand that sells skin care products, such as moisturizers, lip balms, eye cream, etc., and a customer just purchased a moisturizer from you. You can pack a sample of a mini lip balm for your customer. This will help your customers try out your product and order from you. 

Instructions/ Manual:

How to use your product?

These are some of the overlooked things. We assume people know how to use our products. Please provide them with a simple how-to-use or how-to-care-for the products. Mention if there is an expiration date or warning signs, if applicable.