Ho! Ho! Ho! The Holiday season is upon us!
Black Friday and cyber money offer a great opportunity for online businesses to make more sales and attract new customers. Many businesses make the most of their revenue during the last quarter of the year. Especially during Black Friday, and Cyber Monday Sales.
But in a sea of promotions, it’s important to stand out and offer something your audience can’t resist. Whether you’re a new business or have been growing your business for years, this post will share some powerful Black Friday and Cyber Monday sales ideas for online small businesses that are perfect for helping you maximize sales during the holiday season!
In this blog post, we will break down some of the powerful Black Friday and Cyber Monday sales ideas. What they are, why they work, and how you can implement them in your business. Let’s dive in!
Exclusive Early-Bird Deals:
What is it?
Who said you need to run your discounts only on Black Friday?
One way you can have a successful Black Friday sale is to surprise your email subscribers by rewarding them for their loyalty by offering early access to deals.
Why does it work?
One of the untapped revenue is your email subscribers. These people are already in your inner circle, and already like or love your brand. It is often easier to convert paying customers than to go and find new ones.
How to implement it?
You could send them special discount codes or give them first dibs on your best-selling items before you officially open the doors to everyone else.
Bundle the offers for a limited time:
What is it?
Create a bundle of complementary products and offer them at a discounted price than the original.
Why does it work?
This encourages customers to buy more products by offering different product bundles. It helps increase the average order value and also helps you clear out the older stock.
How to implement it?
For example: Let’s say you’re selling clothing, you can offer a complete outfit bundle or create themed bundles. Like buying a T-shirt for $20 and pants for $20, but buying it as a bundle of pants and a T-shirt for $30.
Gift card offers:
What is it?
Offering your customers gift cards after purchase.
Why does it work?
How many of us have friends who are hard to impress? So do we always get them Gift cards?
During the holiday season, Gift cards are more popular than ever. Why not incentivize your customers by offering gift cards as a bonus?
How to implement it?
You can offer a $20 Gift card for every $100 spent. This little trick not only encourages people to spend more but also ensures that they’ll come back for future purchases.
Pro tip: Make sure you give them an expiration date for the gift card. So this ensures them to come back to make a purchase before it expires.
Create urgency by offering Flash Sales:
What is it?
Offer huge discount deals, but only for a very short duration.
Why does it work?
Flash sales create a FOMO effect and can result in a quick surge in orders.
How to implement it?
You can run 24-hour flash sales over the Black Friday weekend. Make sure you announce these sales well before. Tease these sales in advance through your social media channels and email marketing. You can offer sales each featuring a different product or category.
Offer Free Shipping:
What is it?
You can offer free shipping with a minimum purchase amount. This could be done both for national or international orders. Maybe at a different minimum purchase for both.
It is always best to offer free shipping but it can be done by offering your business a slight advantage.
Why does it work?
People hate paying for shipping and in some way or the other they want to feel that they got a better deal. If they see, with just a few dollars they are saving the shipping cost, they are likely to purchase more to eliminate that cost. This increases your AOV.
How to implement it?
Create a minimum amount beyond which you offer free shipping.
You could also offer free express shipping for Black Friday weekend to give shoppers even more reason to purchase now.
Limited-time post-purchase offers:
What is it?
Don’t let the sales stop after the Black Friday weekend. Gave a reason for the recent customers to return by offering a limited-time coupon or discount.
Why does it work?
This gives an incentive for your customers to return to your business and shop more. Giving you an increase in LTV.
How to implement it?
Offering a limited-time coupon or discount in their order confirmation email or in their package.
Exclusive Holiday Product:
What is it?
This could be an exclusive product that you offer only during the holiday season. Which is of limited stock giving it an exclusivity for those who buy it.
Why does it work?
People like to feel special by grabbing a deal or owning an exclusive product.
How to implement it?
Create an exclusive product that you don’t offer; they could be complementary or an addition to your current product collections. Like offering them a holiday-themed version of your products, or offering products in an exclusive color, size, or shape. Take out your creative hat.
Create a Black Friday Mystery box:
What is it?
Offering Mystery boxes is a fun way to entice customers by offering a selection of products at a discounted price.
Why does it work?
Ever received a gift packed in a gift wrap? The excitement of not knowing what exactly you get? Mystery peaks interest.
How to implement it?
There is a great way to move your extra inventory. Tailor your boxes to different customer interests and market them as limited-edition deals.
Pro-tip: Offer a higher-value mystery box that includes a mix of best sellers and exclusive Black Friday items to appeal to your top customers.
Offer Free Gift Wrapping:
What is it?
Offering a Free gift-wrapping option with their purchase is a great value-added service that can help seal the deal.
Why does it work?
With holidays around the corner, your customers are shopping and they are mostly shopping for gifts and they will appreciate anything that can save their time and effort.
How to implement it?
Promote the Gift-wrapping service as a stress-free solution for busy holiday shoppers. You can also offer it as an incentive for orders above a certain amount.