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Good products do good business. But it’s the customer who builds the brand. A good business strategy helps you make money and building your brand loyalty will help you build your tribe.
we will learn:
- Branding and Business
- Loyal fans of the brand
- Why are they important
- How can you create a loyal fan for your brand
- Building your brand loyalty
- 1. Know your target audience.
- 2.. Provide exceptional products:
- 3. Engage with the customers:
- 4. Spoil them with Gifts:
Building your brand loyalty
The aim of any business should be not only to get more customers but to turn those customers into loyal fans of the brand. Why is it important? Why do you need to turn customers into loyal fans?
Before I list out some of the benefits of having a loyal fan following. Let me lead with an example. The best example I can use here is Apple. Who isn’t a fan of Apple products these days? Have you ever met or been an apple product fan yourself? They prefer to own every gadget that they launch. From iPhones to MacBooks to iPads even the tiny little AirPods.
But does it mean they have the best products in the world? – not really. Now don’t get me wrong, Apple products are amazing. Yet there are many other products out there that are similar, in some sense better than Apple products. Yet, people who use Apple products prefer to use an Apple product no matter what.
This is the power of creating a loyal brand following. Having a loyal brand following helps businesses stay ahead of the competition. Build a strong relationship with the customer. Have a long-term relationship with the customer: any products a brand launches – customers are eager to buy. This helps lower your advertising cost. – it’s a lot easy and cheaper to market to an existing customer than to acquire new ones.
So, How do we create a loyal brand following?
Here are 4 ways you can build your brand loyalty
The biggest mistake new businesses make is that they try to sell to everyone.
A lot of the clients that I talk to during the strategy session. Most of them are struggling to make a sale. They would have amazing products, and beautiful-looking websites yet they struggle to make a sale. The most common mistake I find them do is they are trying to sell to everyone. They tell me that their product is for everyone. When you do that, it’s hard to market your product. it‘s hard to get it out to the right customer. So it’s a necessity to make sure that you know who your target audience is. The more clear and niche down it is the clear your marketing message can be. More clear to brand your business.
2.. Provide exceptional products:
What do I mean by providing exceptional products? Whatever products you offer, make sure that they are specifically designed for your target audience. Know what exactly your target audience needs, and how will your product make their life better. One way to make sure you provide good products is to constantly collect feedback from customers and make sure to use that feedback to improve your products and services.
3. Engage with the customers:
A lot of businesses are so focused on selling that they fail to create meaningful communication with the customer. A way to create meaningful communication is to use social media as an engagement tool not just marketing your products. There are many ways you can engage with your customers. having a chatbot on the website. Make connection as humane as possible. people like to know there is a real person behind the business and they connect well when they feel heard,
Another way to connect with them is to add a personal touch to the orders they place. A handwritten note or a personalized note or a thank you card.
4. Spoil them with Gifts:
Who doesn’t love gifts? When customers place orders send them a small gift with their order. It doesn’t have to be complicated or expensive. You can send some complementary products which they can use with the initial order. For example, if you are selling tea power, a complimentary product will be a tea leaves strainer.
You can also send some sample products – sending sample products with an order is a great way not only to bond with your customers but market your other products.